They say ‘practice makes perfect,’ and when it comes to recalls, the phrase is spot on. Some companies may include recalls in broader crisis plans, but that often means their procedures are not as robust as necessary. Mock recalls are the single best way to determine recall readiness – but only if they are well thought out and properly executed.
Below are some of the top tips to follow for a successful mock recall.
A recall scenario is bad enough, but botching the execution can cause serious damage to customer loyalty and put companies in danger of fines and legal liability. By preparing in advance, brands are in a better position to avoid these consequences and make it through a recall smoothly and efficiently.
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