One of the greatest challenges for any company facing a recall is combating recall fatigue – when consumers are so inundated with recall news that they tune out individual issues that may affect them. That can have serious consequences for both people and brands. If dangerous products remain in consumers’ homes or on the road, it could result in additional injuries or illnesses – and additional harm to brands. When response rates are too low, regulatory bodies may require a recall reissue, unnecessarily extending the life of the recall.
So how can companies determine whether response rates are low due to recall fatigue – or some other reason? Here are the top signs to look out for.
Of course, every recall is different and there is no formula for determining when recall fatigue is occurring – or how to most effectively combat it. In many cases, a recall management company can review recall plans and recommend new strategies to increase response rates and prevent the potential for brand damage that can last long after the recall has ended.
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