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Tag: recall effectiveness

Feb
19

From National News Headlines to a Small Corner Stores: Recall Notifications Must Reach Key Audiences Down the Entire Chain

On January 14th, the CDC reported the conclusion of an outbreak of Salmonella Agbeni illnesses that initially began in November of last year. The outbreak of Salmonella – which can cause diarrhea, fever, and abdominal cramps and can result in death if left untreated – was linked to four types of Duncan Hines boxed cake mix.

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Feb
05

Improving Response Rates with Direct Notifications: How to Get Consumers to Play Ball

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retailers don’t use them more often. A study last year by the Consumer Product Safety Commission (CPSC) found that recalls which employ direct notifications have a healthy response rate of about 50 percent.

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Jan
29

Food Safety Modernization Act (FSMA) Updates Shifts Food Safety to Prevention Mode

In October, the FDA released new draft guidance for the Food Safety Modernization Act (FSMA) on how to meet its seven key rules for ensuring the safety of our food supply. A month later, the nation was hit with yet another major food-borne outbreak – E. coli-contaminated romaine lettuce that killed five and sickened hundreds of consumers across 36 states.

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Jan
15

Small Recalls Can Cause Big Problems: The Importance of Preparation and Accuracy

While recalls vary widely in their scope and impact, the truth is that there really are no small recalls. When it comes to brand reputation and consumer perception, the scale of a recall often doesn’t matter. One negative media report or one simple mistake can turn a small, seemingly manageable event into a much larger problem. To truly protect their brands, companies need to be prepared for a recall of any size.

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Oct
10

Survey: Most Car Owners Claim They Act on Recall Notices, Compliance Data Suggests Far Fewer Do

A recent consumer survey from Stericycle Expert Solutions found that a majority of Americans claim to take action when they receive automotive recall notices. But data from other industry sources suggests those consumers may believe they are more compliant than they actually are. The survey1 of more than 1,100 Americans revealed that an astounding 87 percent of respondents say they act on automotive recall notices most or all of the time.

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