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Tag: recall effectiveness

Jun
04

Automation Demonstrating its Downside in Product Recalls

ACConventional wisdom suggests that automation and robotics should make products safer by removing the potential for human error adding more precision to production. But some industries are finding that automation is a double-edged sword. The food industry, in particular, has experienced a string of product recalls whose origins can be traced back to automated systems. Take factory farming, for example. Food Quality & Safety Magazine

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May
21

Blockchain and Recalls: How the Technology Could Prevent People From Eating Contaminated Food

Most people have heard of blockchain technology as it relates to cryptocurrencies like bitcoin. In fact, blockchain was initially developed specifically to record and track bitcoin transactions. As the technology becomes more widely adopted, however, developers and businesses are finding more and more applications for the secure tracking it enables.

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Feb
26

Improving Auto Recall Notifications with Enhanced Data

According to the Census Bureau, an average of 11.2% of the population changes their address annually, which means that a huge number of automobiles require updates to their registered addresses every year. Further complicating this issue is the fact that roughly sixty million vehicles are transferred from one owner to another every year (seventeen million new and forty-three million used). For these reasons and many more, access to accurate vehicle owner information is a serious challenge for auto manufacturers.

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Feb
19

From National News Headlines to a Small Corner Stores: Recall Notifications Must Reach Key Audiences Down the Entire Chain

On January 14th, the CDC reported the conclusion of an outbreak of Salmonella Agbeni illnesses that initially began in November of last year. The outbreak of Salmonella – which can cause diarrhea, fever, and abdominal cramps and can result in death if left untreated – was linked to four types of Duncan Hines boxed cake mix.

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Feb
05

Improving Response Rates with Direct Notifications: How to Get Consumers to Play Ball

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retailers don’t use them more often. A study last year by the Consumer Product Safety Commission (CPSC) found that recalls which employ direct notifications have a healthy response rate of about 50 percent.

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