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Tag: recall best practices

May
21

Blockchain and Recalls: How the Technology Could Prevent People From Eating Contaminated Food

Most people have heard of blockchain technology as it relates to cryptocurrencies like bitcoin. In fact, blockchain was initially developed specifically to record and track bitcoin transactions. As the technology becomes more widely adopted, however, developers and businesses are finding more and more applications for the secure tracking it enables.

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Apr
23

Birth of a recall

When a consumer’s smartphone spontaneously combusts, the word-of-mouth news spreads to millions within days if not hours. If a certain blood pressure medicine is contaminated with a potentially cancer-causing agent, it could take months before routine testing uncovers the defect, and weeks more before the news and notifications slowly trickle.

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Feb
05

Improving Response Rates with Direct Notifications: How to Get Consumers to Play Ball

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retailers don’t use them more often. A study last year by the Consumer Product Safety Commission (CPSC) found that recalls which employ direct notifications have a healthy response rate of about 50 percent.

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