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Tag: brand protection

Mar
19

Asbestos Found in Makeup Highlights the FDA’s Limited Oversight of Cosmetics

Earlier this month, the Food and Drug Administration confirmed the presence of asbestos in three products manufactured by Claire’s and Justice, two retailers whose products target pre-teens and teenagers. The contamination was first reported in 2017 and the FDA has now released test results that confirm the asbestos, which has been linked to various cancers and serious respiratory issues.

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Mar
12

Product Recall Horror Stories: Four Top Causes of Sleepless Nights

Sleeplessness is a common malady of business leaders whose companies have had to undergo a product recall. When a recall hits home, how well a company prepares for and manages the recall requirements can mean the difference between preserving customer loyalty and severely damaging the brand reputation, or even worse…sink a business entirely. Anxiety levels spike throughout the company as leaders brace for bad publicity, lower earnings, lost market share, legal liability, or a host of other unwanted outcomes.

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Feb
05

Improving Response Rates with Direct Notifications: How to Get Consumers to Play Ball

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retailers don’t use them more often. A study last year by the Consumer Product Safety Commission (CPSC) found that recalls which employ direct notifications have a healthy response rate of about 50 percent.

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Jan
15

Small Recalls Can Cause Big Problems: The Importance of Preparation and Accuracy

While recalls vary widely in their scope and impact, the truth is that there really are no small recalls. When it comes to brand reputation and consumer perception, the scale of a recall often doesn’t matter. One negative media report or one simple mistake can turn a small, seemingly manageable event into a much larger problem. To truly protect their brands, companies need to be prepared for a recall of any size.

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Jan
27

“Who’s in Charge Here?” Recalls and Internal Turnover

You have a recall plan in place. You update it regularly. And while you hope you won’t have to use it anytime soon, that day arrives anyway. Good thing you’re ready. Except you realize one or more of your internal team members who were assigned to these tasks have retired, moved away, or otherwise left the company. Now what? If that sounds familiar – or sounds like something that could happen to your company – you’re not alone. According to ADP Research Institute, the

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