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Tag: brand protection

Feb
05

Improving Response Rates with Direct Notifications: How to Get Consumers to Play Ball

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retailers don’t use them more often. A study last year by the Consumer Product Safety Commission (CPSC) found that recalls which employ direct notifications have a healthy response rate of about 50 percent.

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Jan
15

Small Recalls Can Cause Big Problems: The Importance of Preparation and Accuracy

While recalls vary widely in their scope and impact, the truth is that there really are no small recalls. When it comes to brand reputation and consumer perception, the scale of a recall often doesn’t matter. One negative media report or one simple mistake can turn a small, seemingly manageable event into a much larger problem. To truly protect their brands, companies need to be prepared for a recall of any size.

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Jan
27

“Who’s in Charge Here?” Recalls and Internal Turnover

You have a recall plan in place. You update it regularly. And while you hope you won’t have to use it anytime soon, that day arrives anyway. Good thing you’re ready. Except you realize one or more of your internal team members who were assigned to these tasks have retired, moved away, or otherwise left the company. Now what? If that sounds familiar – or sounds like something that could happen to your company – you’re not alone. According to ADP Research Institute, the

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Jan
04

FDA Finalizes Guidance on Emerging Signals

Nearly a year after the draft was issued, the Food and Drug Administration (FDA) has finalized guidance on emerging signals – when a potential problem with a medical device already on the market could alter the benefit-risk assessment among patients and their healthcare providers.

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Dec
28

2016 Year in Review

No matter the industry, 2016 was a noteworthy year when it came to regulatory news and how it could affect product recall management.  As we welcome a new year, take a look back at some of the top stories we covered: The automotive industry saw some important developments, including proposed new rules from NHTSA that would mandate electronic notifications.

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