In the face of tightening regulations and growing consumer power, leading the market and protecting a brand requires a proactive approach to reducing the risks of counterfeiting and unauthorized production. To meet these challenges, risk managers and security professionals must work closely with brand integrity experts to develop and implement customized assessments.
Detailed brand integrity assessments are built on a foundation of comprehensive survey data, which helps to provide insight into the amount of counterfeit products in the marketplace. Armed with this critical information, the Stericycle ExpertSOLUTIONS team of brand integrity specialists design and implement proactive measures to reduce the risk of counterfeit products. The team then monitors retail, wholesale, and nontraditional outlets for any signs of counterfeiting. Finally, ongoing support includes continuous measurement of brand integrity and protection strategy effectiveness.