2016 was a record year for recalls, with an average of 9.4 recalls every day. As these issues continue to make headlines, consumers understandably feel overwhelmed – to the point where many are tuning out. This is known as “recall fatigue,” and it can have serious consequences. When consumers ignore or are unaware of recall information, it can pose a health and safety hazard. That also means significant risks for brands, who may suffer from negative news coverage, legal action, and regulatory fines.
This webinar featured a panel of experts from Stericycle Expert Solutions. They discussed key takeaways from their attendance at a late-July Consumer Product Safety Commission (CPSC) workshop on recall effectiveness. There was also real-world examples of steps companies have taken to combat recall fatigue and raise recall response rates, as well as information on the latest product recall trends.
Stericycle Expert Solutions is a true business partner — an on-call extension of each customer’s team with a staff standing ready to guide companies through the recall and retrieval processes. Our team provides the most comprehensive range of reputation management services across the globe. This comprehensive suite of highly focused services provides global and local expertise before, during and after a recall threat. Stericycle has the right resources in the right locations to manage any recall challenges with speed and accuracy.
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