With the advent of social media, a new era of communication between companies and consumers has evolved. Today, social media can be a great tool for businesses to have a direct line of communication with their consumers — yet it can also be disastrous for a company when a recall is announced.
Owning the Message: The Peril & Promise of Social Media During a Recall outlines how to:
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When an issue is reported that may require a #productrecall, the onus is on manufacturers and producers to investig… https://t.co/Ealv22NUlk
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