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Category: Product Recall Best Practices

Mar
26

CPSC Working to Save Kids from a Danger Some Parents Aren’t Aware of: Tip-Over Accidents

Most parents know to look out for common dangers in the home that have the potential to injure their child, like household chemicals and cleaners, open windows and staircases. While they might be quick to purchase cabinet door locks and baby gates, parents could be missing a danger lurking in every bedroom of their home—the risk of injury or death from tipping furniture, particularly dressers.

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Mar
12

Product Recall Horror Stories: Four Top Causes of Sleepless Nights

Sleeplessness is a common malady of business leaders whose companies have had to undergo a product recall. When a recall hits home, how well a company prepares for and manages the recall requirements can mean the difference between preserving customer loyalty and severely damaging the brand reputation, or even worse…sink a business entirely. Anxiety levels spike throughout the company as leaders brace for bad publicity, lower earnings, lost market share, legal liability, or a host of other unwanted outcomes.

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Feb
19

From National News Headlines to a Small Corner Stores: Recall Notifications Must Reach Key Audiences Down the Entire Chain

On January 14th, the CDC reported the conclusion of an outbreak of Salmonella Agbeni illnesses that initially began in November of last year. The outbreak of Salmonella – which can cause diarrhea, fever, and abdominal cramps and can result in death if left untreated – was linked to four types of Duncan Hines boxed cake mix.

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Feb
05

Improving Response Rates with Direct Notifications: How to Get Consumers to Play Ball

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retailers don’t use them more often. A study last year by the Consumer Product Safety Commission (CPSC) found that recalls which employ direct notifications have a healthy response rate of about 50 percent.

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