Of all the factors that impact recall response rates, including age of the product, frequency of use, and price, direct notifications are the single greatest determiner. But that means consumer product manufacturers facing a recall need contact information, such as a home address, an email, or a phone number. Traditionally, that has meant that high product registration rates were necessary to facilitate these notifications. While product registration can be a tough sell for many consumers, there are ways to increase the number of consumers who opt-in. And as technology has advanced, other means have emerged as well.
Even with all of these methods, in most cases manufacturers won’t be able to reach each and every customer directly. And it may take assistance from experienced recall management companies to take the raw data and make it useful. But as the Consumer Product Safety Commission takes a closer look at direct notification methods, companies can get ahead of the issue and implement new methods to raise response rates.
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