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Feb
05

Improving Response Rates with Direct Notifications: How to Get Consumers to Play Ball

By Jeremy Schutz Tags: brand protection, consumer product safety, CPSC, Direct Notification, FDA, NHTSA, product recall solutions, recall best practices, recall effectiveness, recall management, recall solutions, USDA,

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retailers don’t use them more often. A study last year by the Consumer Product Safety Commission (CPSC) found that recalls which employ direct notifications have a healthy response rate of about 50 percent.

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Dec
10

10 years later: How the Peanut Corporation of America (PCA) salmonella outbreak changed – and didn’t change – food safety in the U.S.

By Ryan Gooley Tags: e coli, food contaminents, FSMA, listeria, PCA, Peanut allergy, peanut recall, recall experts, salmonella, Stericycle Recalls, USDA,

Nearly a decade ago the Peanut Corporation of America (PCA) had to shutter operations after corporate malfeasance led to one of the most massive and lethal food-borne contamination cases in U.S. history. A nationwide outbreak of Salmonella-contaminated peanut products killed at least nine people and sickened thousands, ultimately bankrupting the company and leading to numerous lawsuits and criminal charges against top officials for knowingly shipping tainted food. The outbreak caused the most extensive food recall in U.S.

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