Most parents know to look out for common dangers in the home that have the potential to injure their child, like household chemicals and cleaners, open windows and staircases. While they might be quick to purchase cabinet door locks and baby gates, parents could be missing a danger lurking in every bedroom of their home—the risk of injury or death from tipping furniture, particularly dressers.
Continue ReadingSleeplessness is a common malady of business leaders whose companies have had to undergo a product recall. When a recall hits home, how well a company prepares for and manages the recall requirements can mean the difference between preserving customer loyalty and severely damaging the brand reputation, or even worse…sink a business entirely. Anxiety levels spike throughout the company as leaders brace for bad publicity, lower earnings, lost market share, legal liability, or a host of other unwanted outcomes.
Continue ReadingOn January 14th, the CDC reported the conclusion of an outbreak of Salmonella Agbeni illnesses that initially began in November of last year. The outbreak of Salmonella – which can cause diarrhea, fever, and abdominal cramps and can result in death if left untreated – was linked to four types of Duncan Hines boxed cake mix.
Continue ReadingWhile recalls vary widely in their scope and impact, the truth is that there really are no small recalls. When it comes to brand reputation and consumer perception, the scale of a recall often doesn’t matter. One negative media report or one simple mistake can turn a small, seemingly manageable event into a much larger problem. To truly protect their brands, companies need to be prepared for a recall of any size.
Continue ReadingBetween new product development, employee training and retention, and all the other tasks involved in maintaining and growing a business, taking time to conduct a mock recall often doesn’t land at the top of the to-do list. But considering the fact that a recall, if mismanaged, can seriously jeopardize the strength of companies, there are times when mock recalls are vital.
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