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Tag: market withdrawal

Apr
03

5 Essentials of a Product Retrieval

By Chris Harvey Tags: brand protection, consumer product safety, consumer safety, market withdrawal, product audit,

Whether a product retrieval is to protect a brand or gather intelligence, the process doesn’t just have to be fast, it also has to be precise. When complaints or product recalls warrant the removal or withdrawal of a product, having a proactive product retrieval plan in place can help ensure both consumers and brands stay protected. When evaluating the

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May
12

The Challenges of Alerting Consumers in the Event of a Recall

By Amanda Combs Tags: market withdrawal,

The Biggest Hurdle While government agencies are responsible for issuing product safety alerts, recalls, withdrawals and product label changes that may effect consumer’ health, much of the responsibility for alerting consumers still falls on the shoulders of the company recalling the product. The government notices are only issued on the Internet or over a newswire service and if it is a well-known brand with multiple impacted units, the alert may be picked up by major news outlets and result in increased consumer awareness.

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Jan
23

How Do You Discern A Market Product Withdrawal from a Product Recall?

By Amanda Combs Tags: market withdrawal,

Product recalls and market withdrawals happen on a daily basis. For consumers, they can prevent serious injuries or death, or they can simply provide information regarding a generally safe error in production. For this reason, it’s important to understand the distinctions between the two, as well as the different recall classifications, so you can make informed decisions on how to react. Product Recall The important distinction of a

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Nov
20

Voluntary Recalls on the Rise to Protect Brand Image

By Amanda Combs Tags: brand protection, market withdrawal,

The number of product recalls in Europe is going up every year. Last year alone, 26 per cent more products had to be removed from the market than in 2011 – across a total of 2,278 recalls recorded. So why the sudden increase? Is our food now more likely to be contaminated or our cars more likely to break down? No. One of the key reasons for this increase is that a large number of voluntary recalls by the brands concerned.

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